Skip to content

The Gould's Catalog

Built hard.
Dressed right.
Since 1978.

Twelve thousand pieces of heavyweight workwear, Western staples, boots, and outerwear — hand-picked, fit-tested by our 61 in-store specialists, and ready to ship from Amarillo since the year Harold and Delia Gould opened a 480-square-foot storefront on South Western Street.

Shop the Collection Browse 140 Brands →
  • 12,000+SKUs in stock
  • 140brands carried
  • 38lines exclusive to Gould's within 400 miles
  • $99+orders ship free
A working rancher in worn denim and canvas, golden-hour portrait at a Texas corral.

Shop By Department

Six rooms. One catalog.

Every aisle in our four Texas–Oklahoma–Kansas stores is represented online. Pick the room you came for — or wander the whole floor.

Stocked In Depth

The heavyweight lines, all under one roof.

Carhartt. Wrangler RIGGS. Stetson. Ariat. Pendleton. Filson. Plus fourteen Gould's private-label collections and thirty-eight lines stocked nowhere else within four hundred miles.

  • Carhartt
  • Wrangler RIGGS
  • Stetson
  • Ariat
  • Pendleton
  • Filson
  • Justin
  • Tony Lama
  • Cinch
  • Hooey
  • Cody James
  • Levi's
  • Duluth Trading
  • Gould's-ProTuff™

140 brands · 12,000+ SKUs · 38 lines carried exclusively within 400 miles

Exclusives to Gould's

If you can't find it here, you won't find it within four hundred miles.

Thirty-eight lines stocked by no other regional retailer. The lead: our own Gould's-ProTuff™ reinforced duck canvas — tested to two-and-a-half times the abrasion cycles of the closest competitor, owned exclusively by us, and built to be handed down.

Heavyweight duck canvas work pant with a reinforced double-stitched knee panel.

Featured · Lead Exclusive

Gould's-ProTuff™ Reinforced Duck Canvas Work Pant

12-oz. ring-spun cotton duck, double-stitched knee panels, riveted stress points, and a gusseted crotch. Lab-tested to 2.4× the abrasion cycles of the leading competitor — and covered by the "if it fails on the job, we replace it" guarantee, honored on 99.2% of claims within 72 hours.

Fabric
12-oz. ring-spun duck canvas
Knee
Double-stitched reinforcement panel
Hardware
Riveted stress points
Fit
Relaxed through thigh · bootcut leg
$89 $74 Free hemming · lifetime seam reinforcement
Shop the Pant See All ProTuff™ Styles →
  • Heavyweight wool Mackinaw cruiser jacket in forest green.

    Gould's Heritage

    Mackinaw Wool Cruiser — Forest

    26-oz. virgin wool, brass snaps, four utility pockets. A rebuild of a 1920s pattern we keep alive on the same Main Street corner.

    $285
    Add to Cart →
  • Hand-tooled leather cowboy boots with floral stitching.

    Gould's Boot Co.

    Amarillo Hand-Tooled Western Boot

    Built in Texas from American Bison hide, hand-tooled by our partner shop in El Paso. Two hundred pairs per run — no reorders once they're gone.

    $625
    Shop the Run →
  • Heavyweight iron-strength denim jeans with gold stitching.

    Gould's Denim Works

    14-oz. Iron-Strength Five-Pocket Jean

    Sanforized selvedge denim, hidden rivet reinforcement at the back pockets, and a coin pocket sized for a spent .30-30 casing. Cut for the saddle.

    $98
    Shop the Jean →
  • Chain-stitched chambray work shirt with bone embroidery.

    Gould's Custom

    Chain-Stitch Chambray Workshirt

    5-oz. Japanese chambray, chain-stitched seams (not serged), single-needle tailoring. Add your name, your brand, or your crew — ships in five business days.

    $112
    Start Custom Order →

Plus 34 more lines — from Filson tin cloth to Stetson 6X beaver — stocked nowhere else within 400 miles. Browse all 38 exclusives →

Why Online Buyers Trust Gould's

Four numbers that earn the order.

  • 4.9 / 5 Trustpilot rating across 18,600+ verified reviews
  • 68% Reorder rate among first-time online buyers within 18 months — well above the 31% specialty-apparel benchmark
  • 99.2% "If it fails on the job, we replace it" guarantee claims honored within 72 hours
  • 5 days Custom embroidery and chain-stitch turnaround — not 5 weeks

Awarded "Best Workwear Retailer — Great Plains Region" by Workwear Magazine in 2022 and 2024. Featured in Western Horseman, Cowboys & Indians, and Garden & Gun's Made in America issue (Spring 2023).

A row of chambray work shirts with freshly stitched crew logos.

For Crews, Ranches & Rodeo Committees

Outfit a crew. One quote, one shipment, five business days.

Forty-one thousand three hundred corporate and rodeo orders shipped in 2023 — to ranches, utilities, fire and EMS services, and rodeo committees across the Plains. Custom embroidery and chain-stitch done on-site, in-house, by nine master tailors with an average tenure of fourteen years.

  • On-site embroidery — chest, sleeve, back, and cap. Up to eight thread colors.
  • Chain-stitch hemming on request, the way it used to be done.
  • Volume pricing for orders of twelve pieces or more.
  • Single point of contact — a dedicated Gould's account coordinator from quote to delivery.
  • Official outfitter for seven state cattlemen's associations and the 2023 PRCA Xtreme Bulls Tour.
Request a Crew Quote See Embroidery Options →

Service questions? Call our corporate desk direct — (806) 555-0178 or write [email protected].